03 November, 2009 – Fashion runway labels are strutting Sleep Culture as the new De Rigueur of carefree elegance. High on comfort, PJs and sleepwear are making a full force return accentuated with sassy, sophisticated shapes and luxurious fabrics. For those whose indulgence is in a little self pampering, local urban sleepwear Kooshi announces its timely opening of its first downtown retail store at the new Mandarin Gallery (“MG”) this November.
Barely a year after opening its flagship store in suburban mall Parkway Parade, this unique home-grown label that boasts a loyal online following and a growing international presence in Indonesia, Australia, Russia and India, launches its first 400 sq ft outlet in Orchard Road.
Pamela Lin, Managing Director of Kooshi Pte Ltd (www.kooshi.com) said, “We’re excited about locating our first downtown Kooshi outlet in Mandarin Gallery that is a prime retail space and a milestone addition to our portfolio. This development marks our foray onto the global stage, and an extension of our personalized attention to Kooshi’s growing online clientele.”
Kooshi’s debut in Orchard Singapore is part of the company’s strategy to establish a franchise network of branded stores in key metropolitan markets and elevate the worldwide presence of its brand. Much loved for its velvety soft fabrics, quality tailoring and flattering, flirty silhouettes, the Kooshi lifestyle caters to the debonair professional with a nose for style, cents and sensibility…
“Kooshi brings sensual comfort, easy stylishness into the bedroom and is the definitive expression of indulgent, self pampering women and men willing to spoil themselves. This is our value proposition that comes with affordability; we hope to connect this experience to more of our worldwide customer base from this new store in Mandarin Gallery,” adds Ms Lin.
Exclusive “I Do” Bridal Sleepwear & Lingerie @ MG
To celebrate the new store opening, Kooshi fans and shoppers can look forward to the launch of Kooshi’s new exclusive, in-store collection “I DO”, a feminine bridal range not available online. Presenting a special night wardrobe of white pretty lingerie sets, charming camisoles and sassy babydolls, “I Do” is honeymoon loveliness in lingerie and a must-have for the Bridal Trousseau.
Said Ms Lin, “An increasing number of customers have been asking us for that special, glamorous piece – either for their wedding night or romantic getaway. With the festive season coming up, we thought it would give a wider variety for choice both for the men & women as gifts and vacation treat.
MODERN SENSUALITY
Décor-wise, the brand new Kooshi store is a modern experience of Belle Boudoir meets super cool Industrial-Chic. The space is created with wispy wall motifs on steel and avant garde artistry on lights against a backdrop of industrial grey backdrop marked by plush reclining couch as centrepiece. The mood is lavishly eclectic; perhaps best described as Kooshi’s approach to design. Kooshi’s strut-worthy styles are rendered in sensuously soft fabric for super-snuggle comfort. With their flirty, body flattering silhouettes, Kooshi’s sleepwear, lingerie and loungewear are perfect for both the bedroom and around town. kimberly
SILENT NIGHT, COZY NIGHTS.. THIS X’MAS
Kooshi @ Mandarin Gallery presents gift ideas for him and her this Christmas season. The new festive collection feature smooth, sexy chemise lingerie with embroidery on the cups and matching ruffled boyshorts to make appealing lingerie duos. Subtle touches on sheer mesh skims the body, on dress pieces that are snuggle-worthy as sleepwear, exudes sophistication for the lounge and sultry enough as cocktail dresses. This season’s colourful collection is long on style and delightful appeal.
